
PE Alternate Sales Channel Engagements (sales, marketing, etc)
Many portfolio companies reach a ceiling with their direct sales model or lack the internal resources to build scalable demand generation programs. Alternate sales channels, such as outsourced sales, partner ecosystems, and marketing enablement, offer an accelerated path to revenue growth without expanding internal headcount or infrastructure prematurely.
For companies in regulated or complex industries, finding the right mix of sales motion and market channel is especially important. A legal tech firm may benefit from a strategic partnership with compliance consultants who can drive referrals. A healthcare technology company might need outsourced SDRs trained to speak with clinical buyers and navigate HIPAA-constrained conversations. Deploying the right channel strategy can unlock new revenue streams and reduce customer acquisition costs.
How Accelerate Partners helps with Private Equity Alternative Sales Channel Engagements
Accelerate Partners helps private equity firms and their portfolio companies assess and activate non-traditional go-to-market models. We start by analyzing current sales and marketing performance, market coverage gaps, and product-market fit. From there, we recommend and operationalize channel strategies that align with growth goals and capital efficiency.
We assist with launching outsourced sales programs, building referral or VAR networks, and enabling channel partners with training, co-marketing assets, and CRM workflows. We also evaluate outsourced demand generation vendors and align them with the company’s brand, audience, and sales process.
With Accelerate Partners, alternate channel strategies become a practical lever for portfolio growth. We help companies reduce ramp time, expand into new markets, and scale revenue operations with agility and cost discipline.

A: Alternate Sales Channel Engagements refer to non-traditional revenue strategies such as outsourced sales teams, partner programs, and channel marketing enablement. They provide scalable growth options beyond direct sales hires.
A: They allow companies to accelerate revenue without overextending internal teams. These channels support capital-efficient growth, faster market entry, and access to new customer segments.
A: Industries such as healthcare, legal, software, financial services, and professional services benefit significantly. These sectors often require consultative sales approaches and trust-based channels.
A: Accelerate Partners designs and implements outsourced sales models, partner ecosystems, and marketing enablement programs. We ensure these efforts align with brand positioning, revenue goals, and buyer expectations.
Make Private Equity A Strategic Asset with Accelerate Partners
As your Trusted Advisor, Accelerate Partners will design and optimize a compliant, scalable, and cost-effective Private Equity strategy
