Jennifer Samples is the VP, Strategic Initiatives at Accelerate Partners, bringing over two decades of experience as a dynamic leader in sales, marketing, and technology. She excels at guiding organizations through the complexities of emerging technology, Artificial Intelligence, and Go-To-Market strategy, with a focus on driving growth and customer value. Within Accelerate Partners' Private Equity practice, Jennifer also serves as a trusted advisor, helping portfolio companies create alternate sales channels to expand their reach and market penetration.
Jennifer’s impressive proven track record includes founding a SaaS MarTech product that was later rebranded by IBM as Watson Distributed Marketing, a testament to her innovative vision and ability to build successful technology solutions. She also co-founded "SAFE Family Wearables," an IoT wearable company, demonstrating her entrepreneurial spirit and diverse industry experience.
With extensive expertise in instructional design, sales enablement, MarTech, SalesTech, and Governance, Risk, & Compliance (GRC), Jennifer is instrumental in developing and deploying strategic initiatives that enhance organizational effectiveness and drive market adoption. She is passionate about empowering teams and leveraging technology to create impactful business outcomes
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